Client Speak

“Thank you, The Good Story Project, for penning a beautiful write-up on 60 years of our marriage – a short memoir that we wanted to share with our friends and relatives on our 60th wedding anniversary in December 2021. It was truly incredible that you could weave a beautiful story in such a brief time based on just one narration. The writing was so emotional that my daughters and I had tears in our eyes when we read the draft. You even designed a cover page for the memoir when we requested you to do so as we were running short of time. Our friends and relatives loved reading the memoir. Some of them got in touch with me after the event and said they were so touched by the story and the way it was written that they ended up reading it in one go and multiple times. It was very touching when they said they would preserve the document for life. We even had to re-print additional copies! We are happy with your work and your dedication, and we know that you will do full justice to the book that you are in the process of writing for us that we plan to distribute among our friends and relatives in August 2022. Thank you, from the bottom of our hearts!”

Naina Jhunjhulwala is an entrepreneur based in Lucknow

(The Good Story Project is in the process of drafting a book on her husband Lakshmikant Jhunjhunwala, who runs multiple ventures and industries across Uttar Pradesh).


“The Good story Project is an excellent platform when it comes to editing, rewriting, fact-checking, proofreading, and revision of content. Its dynamic team comprising of Prerna Shah and Swati Subhedar helped me with my book ‘Pandit Bhimsen Joshi: Celebrating the Centenary’, published by the Publications Division of Ministry of Information and Broadcasting, Government of India, in a number of ways. By giving attention to every detail and revising the content, they have made the book more presentable. Being extremely hardworking, the team worked efficiently and met the deadlines. A big thank you to The Good Story Project team for their valuable contribution to this book.”  

Kasturi Paigude, an Indian classical vocalist and academician, author of the book ‘Pandit Bhimsen Joshi: Celebrating His Centenary


“The Good Story Project is one of the rare organizations that truly represents passion with purpose. As part of Ahmedabad Fights Corona, a social initiative, the TGSP team articulated our work in captivating words and captured the attention of the audience with a compelling story pitch. The team also documented six months of work in a lucid manner focusing on the impact of the initiative. The three things which stand out while working with them are — value for money, commitment, and meeting the deadlines. Wish The Good Story Project all the best!”

Kumar Manish, Team Gujarat Fights Corona


“A couple of years back I was faced by a strange predicament. The students of my visual art class (Grade 11 and 12) were unable to procure an art history book that matched their art curriculum in an English medium school. They were compelled to refer to a Gujarati version of the book. I needed to translate it, and render the information to them in English. It was then, as on many other occasions that Prerna jumped to my rescue. She brought forth her bilingual prowess and held my hand through the translation of most of the difficult parts of Art history. It was quite a daunting task; being an academic requirement, one had to verify and authenticate historical facts and make the text lucid enough for young children to understand it. Moreover, one had to be in tandem with the Gujarati version of it.

While I struggled, Prerna put in her best and yet made it seem effortless. She worked on capturing both – the essence of each term and the text as a whole. Not only was she welcome to the feedback she seemed happy to incorporate alternatives or suggestions – most often the constructive ones and sometimes she even smiled through the criticism. The collaboration and outcome was a peaceful and happy one. Throughout the project, Prerna with all her years of experience in the field and her literary adroitness, remained humble enough to allow me to feel as though I was doing what she had actually already taken care of. If you are looking for another you, who can read your mind and put it to word, you are in the ‘write’ place! Thank you Prerna.”

Zaida Jacob, a Baroda-based sculptor, artist and teacher


“Prerna Shah is a talented storyteller and writer. The attention to detail she has when it comes to content writing is what made me want to work with her. Prerna helped me write the About Me section for my Fashion & Lifestyle blog – Colour me in style, and also a shorter bio for my media kit.

Prerna arranged an initial consultation where we had a call to understand my USP and how I want the About Me section to sound. It went brilliantly as it made me think about a few things – particularly about how I want my blog to progress, and how to showcase my unique strengths. And when Prerna presented me with the first draft it was almost true to my personality and my writing style. Prerna took all my suggestions into consideration and gave me a brilliant end product. Something that captures the essence of my blog and my content. I would totally recommend Prerna for all your content writing, proofreading, and editing needs!

Pooja – Berkshire based digital content creator

From our readers, authors, and contributors

Everyone talks about goodness and humility; however, The Good Story Project team went one step ahead and started spreading goodness through their stories. When the might of pen meets the strength of truth, goodness is bound to spread. I have known Swati for some time now and have seen her dedication to her work. I wish the whole team of The Good Story Project all the very best and hope they continue to write stories that deal with all sorts of emotions.

Kalpana Swamy, a brand consultant, who is based in Mumbai


I always thought no one can ever understand me because my situation and my life experiences have been extraordinarily different. Not all in a good, extraordinarily different way though. But after reading Jerry Pinto’s interview here, I think he will definitely understand me. His words moved me to a place of quiet acceptance of all that I felt and experienced in life. Thank you for sharing this. I feel a wonderful sense of kinship with the author. Kindred souls of the same world. His words are so gentle and kind.

A reader, who wished to remain anonymous


At the onset, let me congratulate you two on the launch of The Good Story Project. And, thank you for telling my story. It is commendable that there are many stories on your platform that talk about inclusion. I have read a couple of stories and what I love the most is the manner in which the stories are written and presented. The stories definitely have the desired impact on the readers and all the stories are high on emotional quotient. This, I feel, is the biggest plus point of The Good Story Project. Just like mine, there are many stories of inclusion that need to be told and I am glad that your platform understands this. I hope the stories published on your platform are read by many people because they will surely benefit from them.

Chitrasen Sahu, a double amputee based in Chhattisgarh who aims to scale seven summits present in seven continents


Swati, I can’t begin to put in words the good you and Prerna have done. As someone who has travelled on this much-dreaded path of loss, I can understand how consuming the pain of it all is, how it affects your life and everything you do, every single day. And for those of us who had to bear this burden at a young age, the path ahead seems so long and never-ending. What gives us strength to put one foot in front of the other, no one can say. But we still do it.

What you have done is more than a project. What you have done is acknowledge to these people that their grief is real and justified, and there’s no need to pretend that everything is okay. And for that, thank you, from the bottom of my heart.

(The reader was talking about the series on grief and loss that we published in 2019-2020. You can read all the stories here)

Sujatha Reghunathan, a business storyteller based in Bengaluru


There is no dearth of content and there are many websites that are publishing good content, but The Good Story Project is a platform that is high on emotional quotient. The stories come straight from the heart and they touch the hearts of the readers. It was very thoughtful of the founders to let people write about the grief of losing someone. The series on mental health and people living with spinal cord injuries were very touching and highly motivating. Each and every story published so far has had some takeaway. I wish the founders all the best and hope they continue to publish “good stories” for years to come.

Dr Deepak Acharya, herbal medicine expert, and scientist based in Ahmedabad


Every time a story gets published on The Good Story Project platform, either it moves me or has an impact on me, or it gets me thinking. All the stories published so far have instantly connected with readers’ cognitive emotions. Through these stories, we not only get to know about issues or people, while reading these stories we also discover ourselves. Many people yearn to read captivating stories. If you are one of those, The Good Story Project is a perfect platform. Thank you, for publishing these thought-provoking stories.

Shazib Siddiqui, a monitoring and evaluation professional based in Lucknow


The Good Story Project has demonstrated that in a world rocked by chaos, our ability to choose where to focus our mind is our saving grace. The Good Story Project, born in the chaos of the pandemic, has shone the spotlight on what is redeeming about us, and what it means to be human. The element of pain was present in all stories, but so was the strength and hope that helped change the mindset of those reading them. Thank you, The Good Story Project, and Happy Anniversary!

Anjana Deshpande, Licensed clinical social worker, Philadelphia


American song writer and children’s author Carly Simon once said, “Everyone has problems, and learning to share them is essential. Hiding pain requires an enormous amount of energy; sharing it is liberating.”

Indeed. Sharing the story about my wife’s pancreatic cancer diagnosis and eventual death with The Good Story Project, liberated me. It will be six years since she died on September 14, 2015, and every waking moment sometimes becomes painful, especially on her birthdays, festivals, or the time nearing September 14. 

But knowing that there are others who suffer like you, makes it easier to put one foot in front of the other, each day. In the polarized times we live in, the internet and social media often become a place for spewing and/or spreading hatred. But The Good Story Project helps us to channelise our grief or pain and process it better.

I thank Swati and the team of TGSP for allowing me to share my story about Dr Raksha Naik and for dealing with my thoughts and words with compassion and sensitivity. Hope this wonderful platform helps others get comfortable about sharing their feelings too. May this be the first of many anniversaries of sharing pain, spreading positivity and celebrating the human spirit. God bless.

Nitin Naik, Sports journalist, Mumbai


The Good Story Project is a breath of fresh air in the times we live in. Reading such stories makes one marvel at the strength of individuals to overcome grief, loss, disability, poverty, and much more. The stories cover a wide range of human experiences – from cooking for patients to dealing with life-changing paralysis. But all of them have one thing in common — a salute to the human spirit. Happy Anniversary, TGSP! Keep the stories coming.

Shiboli Chatterjee, journalist, Mumbai


It’s always great to see positive stories being shared and people taking inspiration from them. We thank The Good Story Project for the wholesome story they did on our inclusive café Nukkad. The story has sent a very positive message across society, and we are glad that people are now discussing things like why it is essential to think inclusive and conceptualize and promote work cultures and ecosystems which are accessible and non-discriminative.

The Good story project is a much-needed platform that is writing and sharing stories of impact and attempting to create a society that promotes equality. We are grateful for their efforts and wish them great success on their first anniversary. Looking forward to more such valuable content in the future.

Priyank Patel, founder & managing partner, Nukkad Tea Café, Raipur, Chhattisgarh


Dear The Good Story Project,

Thanks to you, the world of your readers and contributors is filled with hope and optimism. Reading about the travails of ordinary people doing something extraordinary despite facing adverse situations, makes the readers believe in the miracle that is life. Please keep sharing such stories for many more years to come. Wishing you a very warm one-year anniversary!

Gurudas Pai, a Mumbai-based proprietor


The Good Story Project has shown that there is always a larger human connect and element of hope in every story told of distress or pain. With each piece they came out with, whether of spinal injury or mental health, we got a step closer to real newsmaking and knew a little bit of us existed in every story we read.

The series that they did on grief and loss resonated with me. Writing a piece on coping with the grief of losing my father in 2016 to Motor Neuron Disease after he put up a brave fight for 23 long years and then suddenly and unexpectedly losing my mother to Covid in 2020 was truly cathartic.

I wish them luck for their future and know that they will rise and shine as the stories come right from their heart to ours. Congratulations on your anniversary! Keep going strong.

Pooja Ganju Adlakha, Noida-based content writer


The launch of The Good Story Project couldn’t have been more timely. In a world that was experiencing a once-in-a-century upheaval because of the COVID pandemic, TGSP took birth as a beacon of hope, providing the assurance that sheer willpower and determination can help overcome all odds, conquer any adversity. How would I know? I was one of those who greatly benefitted from the positivity and goodness of human tales of extraordinary grit, strength, and purpose, lending a new meaning to life and prompting a reassessment of priorities — what emerged was the belief that life is indeed beautiful!

TGSP is a fountain of hope, reassuring everyone about the abundance of human goodness; it’s an easel for the canvas called life in all its splendour; an athenaeum of everything that constitutes, well, a good story. Long may you continue to spread joy and belief. May the force of all that is good be with you!

A Bengaluru-based communication professional, who wishes to be anonymous


I lost my father when I was just 13. In all these years, I have never really spoken about him. I don’t even remember what it was like when he was around or how different things could have been if he were alive today. I will never know what it means to have a caring and protective father.

Time is a great healer, however, with time, our memories fade. I am grateful to The Good Story Project for giving me a platform to write about the grief my losing my father. It was for the first time I was writing about him and the void that got created when a road accident snatched him away from us.

Writing is a powerful medium and I am glad I wrote that story because that piece will stay with me forever. I can keep going back to it to keep my father alive in my memories. It will also keep reminding me that nothing is permanent, and we must learn to love our loved ones wholeheartedly.

It’s incredible that The Good Story Project thought of giving a platform to such stories. Happy Anniversary TGSP! Keep more such stories coming!

Eshwari Shukla, content developer, Gurgaon