Client Speak

My heartiest congratulations to you! The memoir has come out really well. Initially, when I started narrating my story and when you shared the first few drafts, I was a bit apprehensive about whether my stories from the bygone era would appeal to my children and especially to my grandchildren who belong to a completely different generation. But I am pleasantly surprised that all of them have not just read the memoir, but have absolutely loved the stories. The credit goes to you. The manner in which you have written the story, your choice of words, the narration, the flow, the language, everything is just perfect! Given my age, it was difficult for me to remember the incidents, the dates, and the sequence of events, but you were very kind and patient. The way in which you have weaved the stories and written the entire memoir is very impressive. Again, a big thank you, and congratulations!

Lakshmikant Jhunjhunwala, Lucknow-based entrepreneur and industrialist. The Good Story Project helped him in writing his memoir, which was released on his birthday on August 24, 2022.

Swati, this memoir would not have been possible without your patience and kindness. We were really impressed by the manner in which you conducted the interviews and very patiently listened to the narrations. The way you have written our story has touched the hearts of people. I loved the storytelling bit. It was difficult to put the book down once we started reading it. It’s worth mentioning that you have written the memoir in very simple language because you understood that our readers included senior citizens as well as our young grandchildren. Even my youngest granddaughter, who is just 5, insists that we read out the stories to her! We have sent copies of the memoir to some of our friends and relatives and many of them called us to tell us that it has come out well. Thank you, for writing about our story in such a beautiful manner. It was a pleasure to have you with us on this memoir-writing journey! We wish you and your venture all the success!

Naina Jhunjhunwala, an entrepreneur and wife of Laxmikant Jhunjhunwala

Swati is an exceptional writer and a very empathic person. She brought to life my father’s story in a beautiful way. She beautifully strung all the episodes of his life together and polished every chapter without changing the heart of the matter. Truly grateful for the fabulous book she wrote for us.

Varda Jhunjhunwala Goenka, director of Kolkata-based Diagold Jewels, and daughter of Lakshmikant Jhunjhunwala

Swati, thank you so much for helping us pen down my father’s life in such simple words. The memoir is written so well and it brings out my father’s emotions in a beautiful way. The book is going to be a gift for future generations. Thank you, again, for your cooperation and writing from the heart.

Shilpa Shorewala, a Mumbai-based professional, and daughter of Laxmikant Jhunjhunwala


“The Good story Project is an excellent platform when it comes to editing, rewriting, fact-checking, proofreading, and revision of content. Its dynamic team comprising of Prerna Shah and Swati Subhedar helped me with my book ‘Pandit Bhimsen Joshi: Celebrating the Centenary’, published by the Publications Division of Ministry of Information and Broadcasting, Government of India, in a number of ways. By giving attention to every detail and revising the content, they have made the book more presentable. Being extremely hardworking, the team worked efficiently and met the deadlines. A big thank you to The Good Story Project team for their valuable contribution to this book.”  

Kasturi Paigude, an Indian classical vocalist and academician, author of the book ‘Pandit Bhimsen Joshi: Celebrating His Centenary


“The Good Story Project is one of the rare organizations that truly represents passion with purpose. As part of Ahmedabad Fights Corona, a social initiative, the TGSP team articulated our work in captivating words and captured the attention of the audience with a compelling story pitch. The team also documented six months of work in a lucid manner focusing on the impact of the initiative. The three things which stand out while working with them are — value for money, commitment, and meeting the deadlines. Wish The Good Story Project all the best!”

Kumar Manish, Team Gujarat Fights Corona


“A couple of years back I was faced by a strange predicament. The students of my visual art class (Grade 11 and 12) were unable to procure an art history book that matched their art curriculum in an English medium school. They were compelled to refer to a Gujarati version of the book. I needed to translate it, and render the information to them in English. It was then, as on many other occasions that Prerna jumped to my rescue. She brought forth her bilingual prowess and held my hand through the translation of most of the difficult parts of Art history. It was quite a daunting task; being an academic requirement, one had to verify and authenticate historical facts and make the text lucid enough for young children to understand it. Moreover, one had to be in tandem with the Gujarati version of it.

While I struggled, Prerna put in her best and yet made it seem effortless. She worked on capturing both – the essence of each term and the text as a whole. Not only was she welcome to the feedback she seemed happy to incorporate alternatives or suggestions – most often the constructive ones and sometimes she even smiled through the criticism. The collaboration and outcome was a peaceful and happy one. Throughout the project, Prerna with all her years of experience in the field and her literary adroitness, remained humble enough to allow me to feel as though I was doing what she had actually already taken care of. If you are looking for another you, who can read your mind and put it to word, you are in the ‘write’ place! Thank you Prerna.”

Zaida Jacob, a Baroda-based sculptor, artist and teacher


“Prerna Shah is a talented storyteller and writer. The attention to detail she has when it comes to content writing is what made me want to work with her. Prerna helped me write the About Me section for my Fashion & Lifestyle blog – Colour me in style, and also a shorter bio for my media kit.

Prerna arranged an initial consultation where we had a call to understand my USP and how I want the About Me section to sound. It went brilliantly as it made me think about a few things – particularly about how I want my blog to progress, and how to showcase my unique strengths. And when Prerna presented me with the first draft it was almost true to my personality and my writing style. Prerna took all my suggestions into consideration and gave me a brilliant end product. Something that captures the essence of my blog and my content. I would totally recommend Prerna for all your content writing, proofreading, and editing needs!

Pooja – Berkshire based digital content creator


There are so many stories around us, however, most don’t get a proper platform and hence we miss out on them. The Good Story Project does this fabulous job of picking these interesting stories from various nooks and corners and bringing them to us. Besides, it’s a challenge to write stories in a way that the readers crave more. The Good Story Project does a fabulous job with each and every story. Swati wrote the story of our venture Nostalgiaana Jukebox in a beautiful way. The language, the attention to detail, and the presentation … everything was brilliant. Writing and creating great content is what makes this platform truly unique.

Kunal Desai, IT and telecom professional, and the co-founder of Nostalgiaana Jukebox


Everyone talks about goodness and humility; however, The Good Story Project team went one step ahead and started spreading goodness through their stories. When the might of pen meets the strength of truth, goodness is bound to spread. I have known Swati for some time now and have seen her dedication to her work. I wish the whole team of The Good Story Project all the very best and hope they continue to write stories that deal with all sorts of emotions.

Kalpana Swamy, a Mumbai-based brand consultant, and co-founder of Nostalgiaana Jukebox


Swati, you are one of the very few professionals who care for deadlines, and I am saying this after having dealt with at least a hundred professionals in the past one year! This is an amazing quality to have.

Kanchan Pant, filmmaker/managing director at ZeroShots

From our readers, authors, and contributors

Swati, all your stories are very warm, sensitive, and humane in nature even when they are talking about human misery. There is a tinge of strength, bravery, and inherent goodness in each story. I am proud of what you are putting out there in the present dark digital world.

Swagata Shrivastava, an Ahmedabad-based professional associated with the National Institute of Design (NID)


The Good Story Project ने मेरी बेटी चंचल के एवरेस्ट बेस कैंप की सफलतापूर्वक चढ़ाई पर जो स्टोरी की थी वह सभी समाचारों से बिल्कुल अलग और खास थी. स्टोरी की प्रस्तुति का तरीका बहुत ही प्रभावी था। इस तरह की स्टोरी से अच्छा करने वालों को प्रोत्साहित करने का जो प्रयास है, वह बहुत ही सराहनीय है. इससे स्टोरी पढ़ने वालों को एहसाह होगा कि लोग किन कठीन परिस्थितियों में भी सफलता हासिल करते हैं, जिससे उनको प्रोत्साहन मिलेगा. उम्मीद है ऐसी कई स्टोरी आप लोग समय समय पर करते रहेंगे. यह बहुत जरूरी है.

मंजू सोनी, रायपुर, छत्तीसगढ़

(The story of my daughter Chanchal that appeared in The Good Story Project after she successfully scaled the Mount Everest base camp with the help of ordinary crutches was different than all the stories that have been published so far. The way the story was written and presented was very effective. The initiative taken by the platform to tell stories of such achievers is very commendable. It will motivate the readers and they will be able to understand how, despite the many hardships and challenges, some people come out shining. I hope many such social inclusion stories are told through your platform. That’s the need of the day — Manju Soni)


I have been following The Good Story Project’s journey ever since the first story was published on the website. We all would agree that these days there is no dearth of content. In this ‘content clutter’, TGSP stands out for me for three reasons. First, the platform does not bombard you with stories. This means the story that gets published is well thought-out and well-researched. Second, the stories are written in a simple yet engaging manner. And third, there’s an interesting mix of stories on various topics ranging from climate change, mental health, social inclusion, spinal cord injuries, suicide awareness, and pandemic struggles. Yet, all the stories are thought-provoking, inspiring, and full of positivity. 

Tanveer Kaur, a mother and a teacher based in Faridabad (Delhi NCR)


Topics like social inclusion and stories of persons with disabilities don’t usually find a place in the mainstream media. Or, due to the space crunch, these stories don’t get the kind of coverage and attention they should. It’s good to read such stories on your platform. Also, every time a story from Chhattisgarh gets published, it makes me all the more happy because not many stories from the state get told. I hope more stories from the state get a space on your platform.

Shanu Sarkar, an accountant by profession based in Raipur, Chhattisgarh


आपके द्वारा लोक नायिका और समाज सेवी सरला श्रीवास पर लिखी गई कहानी को लोगों ने बहुत ही ज्यादा पसंद किया है. मैंने कोरोनो लॉकडॉन से ठीक पहले एक लम्बी बिमारी के चलते मेरी पत्नी सरला को हमेशा के लिए खो दिया. आपके द्वारा लिखी गई कहानी में मुझे ना सिर्फ़ यह बताने का मौका मिला की सरला के बाद मेरे जीवन में आए खालीपन और उनके जाने के गम के चलते मैंने अपने आप को कैसे संभाला बल्कि कहानी में मुझे सरला के द्वारा किए गए सामाजिक कार्यों को भी बताने का मौका मिला. आपकी कहानी की वजह से लोग सरला को और अच्छे से समझ और जान पाए और उसी को आधार बनाकर हमने सरला के नाम पर 3 सामाजिक संस्थान खोले हैं जिनके माध्यम से हम सरला जी के काम को और आगे बढ़ाएंगे. उस कहानी के लिए आपका बहुत बहुत शुक्रिया.

सुनील कुमार, लोक नायक और सामाजिक कार्यकर्ता, मुजफ्फरपुर, बिहार

(I lost my wife, Sarla Siriwas, a folk artist, and a social worker, just before the 2020 lockdown. The story I wrote for The Good Story Project not only helped me to express how I dealt with the grief and loneliness, but people also got to know a lot about Sarla and the incredible social work she had done. The story was liked by many, and it helped me connect with many like-minded people with the help of whom I have launched three social initiatives through which we will help people. Thank you, for letting me tell that story — Sunil Kumar)


I always thought no one can ever understand me because my situation and my life experiences have been extraordinarily different. Not all in a good, extraordinarily different way though. But after reading Jerry Pinto’s interview here, I think he will definitely understand me. His words moved me to a place of quiet acceptance of all that I felt and experienced in life. Thank you for sharing this. I feel a wonderful sense of kinship with the author. Kindred souls of the same world. His words are so gentle and kind.

A reader, who wished to remain anonymous


At the onset, let me congratulate you two on the launch of The Good Story Project. And, thank you for telling my story. It is commendable that there are many stories on your platform that talk about inclusion. I have read a couple of stories and what I love the most is the manner in which the stories are written and presented. The stories definitely have the desired impact on the readers and all the stories are high on emotional quotient. This, I feel, is the biggest plus point of The Good Story Project. Just like mine, there are many stories of inclusion that need to be told and I am glad that your platform understands this. I hope the stories published on your platform are read by many people because they will surely benefit from them.

Chitrasen Sahu, a double amputee based in Chhattisgarh who aims to scale seven summits present in seven continents


Swati, I can’t begin to put in words the good you and Prerna have done. As someone who has travelled on this much-dreaded path of loss, I can understand how consuming the pain of it all is, how it affects your life and everything you do, every single day. And for those of us who had to bear this burden at a young age, the path ahead seems so long and never-ending. What gives us strength to put one foot in front of the other, no one can say. But we still do it.

What you have done is more than a project. What you have done is acknowledge to these people that their grief is real and justified, and there’s no need to pretend that everything is okay. And for that, thank you, from the bottom of my heart.

(The reader was talking about the series on grief and loss that we published in 2019-2020. You can read all the stories here)

Sujatha Reghunathan, a business storyteller based in Bengaluru


There is no dearth of content and there are many websites that are publishing good content, but The Good Story Project is a platform that is high on emotional quotient. The stories come straight from the heart and they touch the hearts of the readers. It was very thoughtful of the founders to let people write about the grief of losing someone. The series on mental health and people living with spinal cord injuries were very touching and highly motivating. Each and every story published so far has had some takeaway. I wish the founders all the best and hope they continue to publish “good stories” for years to come.

Dr Deepak Acharya, herbal medicine expert, and scientist based in Ahmedabad


Every time a story gets published on The Good Story Project platform, either it moves me or has an impact on me, or it gets me thinking. All the stories published so far have instantly connected with readers’ cognitive emotions. Through these stories, we not only get to know about issues or people, while reading these stories we also discover ourselves. Many people yearn to read captivating stories. If you are one of those, The Good Story Project is a perfect platform. Thank you, for publishing these thought-provoking stories.

Shazib Siddiqui, a monitoring and evaluation professional based in Lucknow


The Good Story Project has demonstrated that in a world rocked by chaos, our ability to choose where to focus our mind is our saving grace. The Good Story Project, born in the chaos of the pandemic, has shone the spotlight on what is redeeming about us, and what it means to be human. The element of pain was present in all stories, but so was the strength and hope that helped change the mindset of those reading them. Thank you, The Good Story Project, and Happy Anniversary!

Anjana Deshpande, Licensed clinical social worker, Philadelphia


American song writer and children’s author Carly Simon once said, “Everyone has problems, and learning to share them is essential. Hiding pain requires an enormous amount of energy; sharing it is liberating.”

Indeed. Sharing the story about my wife’s pancreatic cancer diagnosis and eventual death with The Good Story Project, liberated me. It will be six years since she died on September 14, 2015, and every waking moment sometimes becomes painful, especially on her birthdays, festivals, or the time nearing September 14. 

But knowing that there are others who suffer like you, makes it easier to put one foot in front of the other, each day. In the polarized times we live in, the internet and social media often become a place for spewing and/or spreading hatred. But The Good Story Project helps us to channelise our grief or pain and process it better.

I thank Swati and the team of TGSP for allowing me to share my story about Dr Raksha Naik and for dealing with my thoughts and words with compassion and sensitivity. Hope this wonderful platform helps others get comfortable about sharing their feelings too. May this be the first of many anniversaries of sharing pain, spreading positivity and celebrating the human spirit. God bless.

Nitin Naik, Sports journalist, Mumbai


The Good Story Project is a breath of fresh air in the times we live in. Reading such stories makes one marvel at the strength of individuals to overcome grief, loss, disability, poverty, and much more. The stories cover a wide range of human experiences – from cooking for patients to dealing with life-changing paralysis. But all of them have one thing in common — a salute to the human spirit. Happy Anniversary, TGSP! Keep the stories coming.

Shiboli Chatterjee, journalist, Mumbai


It’s always great to see positive stories being shared and people taking inspiration from them. We thank The Good Story Project for the wholesome story they did on our inclusive café Nukkad. The story has sent a very positive message across society, and we are glad that people are now discussing things like why it is essential to think inclusive and conceptualize and promote work cultures and ecosystems which are accessible and non-discriminative.

The Good story project is a much-needed platform that is writing and sharing stories of impact and attempting to create a society that promotes equality. We are grateful for their efforts and wish them great success on their first anniversary. Looking forward to more such valuable content in the future.

Priyank Patel, founder & managing partner, Nukkad Tea Café, Raipur, Chhattisgarh


Dear The Good Story Project,

Thanks to you, the world of your readers and contributors is filled with hope and optimism. Reading about the travails of ordinary people doing something extraordinary despite facing adverse situations, makes the readers believe in the miracle that is life. Please keep sharing such stories for many more years to come. Wishing you a very warm one-year anniversary!

Gurudas Pai, a Mumbai-based proprietor


The Good Story Project has shown that there is always a larger human connect and element of hope in every story told of distress or pain. With each piece they came out with, whether of spinal injury or mental health, we got a step closer to real newsmaking and knew a little bit of us existed in every story we read.

The series that they did on grief and loss resonated with me. Writing a piece on coping with the grief of losing my father in 2016 to Motor Neuron Disease after he put up a brave fight for 23 long years and then suddenly and unexpectedly losing my mother to Covid in 2020 was truly cathartic.

I wish them luck for their future and know that they will rise and shine as the stories come right from their heart to ours. Congratulations on your anniversary! Keep going strong.

Pooja Ganju Adlakha, Noida-based content writer


The launch of The Good Story Project couldn’t have been more timely. In a world that was experiencing a once-in-a-century upheaval because of the COVID pandemic, TGSP took birth as a beacon of hope, providing the assurance that sheer willpower and determination can help overcome all odds, conquer any adversity. How would I know? I was one of those who greatly benefitted from the positivity and goodness of human tales of extraordinary grit, strength, and purpose, lending a new meaning to life and prompting a reassessment of priorities — what emerged was the belief that life is indeed beautiful!

TGSP is a fountain of hope, reassuring everyone about the abundance of human goodness; it’s an easel for the canvas called life in all its splendour; an athenaeum of everything that constitutes, well, a good story. Long may you continue to spread joy and belief. May the force of all that is good be with you!

A Bengaluru-based communication professional, who wishes to be anonymous


I lost my father when I was just 13. In all these years, I have never really spoken about him. I don’t even remember what it was like when he was around or how different things could have been if he were alive today. I will never know what it means to have a caring and protective father.

Time is a great healer, however, with time, our memories fade. I am grateful to The Good Story Project for giving me a platform to write about the grief my losing my father. It was for the first time I was writing about him and the void that got created when a road accident snatched him away from us.

Writing is a powerful medium and I am glad I wrote that story because that piece will stay with me forever. I can keep going back to it to keep my father alive in my memories. It will also keep reminding me that nothing is permanent, and we must learn to love our loved ones wholeheartedly.

It’s incredible that The Good Story Project thought of giving a platform to such stories. Happy Anniversary TGSP! Keep more such stories coming!

Eshwari Shukla, content developer, Gurgaon